Lickly live webinar
Finance is about to question your 2027 influencer line. In one live hour, a CMO who has run $20M+ budgets, a multicultural agency CEO and a go-to-market leader with 15+ years across three continents show you how to answer.
, 1:00 PM ET, 10:00 AM PT, live on Zoom.
Can't make it live? Register and we'll send you the recording.
Registration
For CMOs, VPs and directors, brand and influencer leads, and agency strategists who will defend an influencer line in the 2027 plan.
Admit one
Lickly live
Nita PatelJoycelyn DavidKabir MahmudulNita Patel, Joycelyn David and Kabir Mahmudul
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Know someone defending a budget this quarter? Share it on LinkedIn.
Why now
The question is no longer whether influencer marketing belongs in the mix. It is whether you can show why the next dollar should go there.
Answer them honestly here. Nothing you click is saved or sent.
01
Can you show what last year's influencer spend returned?
02
Can you explain why each creator was chosen, beyond follower count?
03
Can you forecast what next year's budget will return, before you spend it?
Answer all threeBe honest. Finance will be.
Save your spotRun of show
Set the business outcomes your influencer investment has to deliver, before anyone asks.
Identify the audiences worth investing in, using behavioral, social and cultural intelligence.
Select creators on audience fit and relevance, not follower counts or engagement alone.
Decide where and how much to invest from audience intelligence, creator fit and predicted performance.
Compare predicted and actual performance, and turn what you learn into the 2027 business case.
Speakers
CMO, Lickly
Chief Marketing Officer at Lickly and founder of Studio CMO. Nita has led global teams of 100+ marketers, managed $20M+ budgets and built demand engines past $500M in pipeline.
The CMO and business view
What the budget has to prove, and how to frame it for finance.
Read Nita's bioCEO, AVC
CEO of AVCommunications, the multicultural marketing agency in Toronto, New York and Los Angeles that reaches Chinese, South Asian, Filipino, Arab, Hispanic and more communities across Canada and the US.
Audience and cultural intelligence
Who is worth reaching, and the cultural context that makes a campaign land.
Sr PMM, Lickly
Senior Manager, Product Marketing at Lickly. A former B2B tech cofounder with 15+ years bringing AI-first products to market across North America, Europe and Asia.
Decision intelligence and technology
Forecasting fit and return before the budget is committed.
Read Kabir's bioHosted by a RAD Intel company Winner, AI Product or Service, 2026 Global AI Awards
Thursday, November 19 · 1:00 PM ET
Can't make it live? Register anyway and we'll send you the recording.