Introducing Lickly 2.0 Decision Intelligence for marketing See what's new

M³VR® | multi-model, multi-vector reasoning

AI can give you an answer. Lickly gives you a decision you can defend.

Behind every Lickly recommendation is M³VR®, our proprietary reasoning engine. It grounds AI in verified audience and creator data, reasons across multiple models and signals and validates recommendations before they reach you, turning an AI-generated answer into a marketing decision you can defend.

Decision Intelligence is what Lickly delivers. M³VR® is how Lickly reasons. What is Decision Intelligence?

See how it works

General-purpose AI

A plausible answer isn't enough when marketing dollars are at stake.

Ask a general-purpose AI tool for the best influencers for your brand and it can give you a convincing list. But it doesn't inherently know whether the audiences are verified, whether those creators actually influence your buyers or whether the recommendation is strong enough to put budget behind.

General-purpose AI

Returns a convincing list.

It does not know whether the audiences are verified, whether those creators influence your buyers, or whether the recommendation is strong enough to put budget behind.

Lickly

Returns a recommendation, the audience evidence and the rationale.

Grounded in verified audience and creator data, reasoned across multiple models and signals, validated before it reaches you.

Question. Verify. Reason. Validate.

The first answer is never enough.

One decision, five lines of verified evidence, three models, one recommendation. The grey line is what could not be corroborated.

Question

Break the decision into what an expert strategist would ask.

Verify

Ground the analysis in verified audience and creator data.

Reason

Evaluate the decision across multiple models, signals, objectives and constraints.

Validate

Cross-check the output and filter what cannot be corroborated.

How M³VR® thinks

More than one model. More than one signal.

Multi-model

Multiple AI models evaluate the decision, allowing M³VR® to compare reasoning paths rather than simply accept the first plausible response.

Multi-vector

Audience, creator, cultural, competitive and campaign signals provide multiple dimensions of evidence for the decision.

Built for the decision

General AI answers questions. M³VR® validates marketing decisions.

General-purpose AI can help you brainstorm. Creator and audience tools can help you search. M³VR® is purpose-built to combine verified domain data, reasoning and validation into a ranked recommendation, with the evidence behind it.

CriteriaGeneral-purpose AILightweight audience toolsLickly M³VR®

ModelsHow it thinksOne model, one responseStatic filters and rulesMultiple models and vectors, in parallel

Data sourceWhat it knowsModel training memory, can hallucinateLimited audience dataProprietary, verified audience and creator data

OutputWhat you getA plausible answerA listA ranked recommendation with its reasoning

ConfidenceValidationUnverifiedUnvalidatedCross-model and real-data validation

ReasoningMay explain its responseLimitedThe evidence behind the recommendation

Built forAnswering questionsFinding creatorsMaking decisions you can defend

Why validation matters

Hallucination. Bias. Unverified recommendations.

Marketing decisions become risky when AI relies on unsupported facts, gravitates toward the most obvious answer or produces recommendations no one can verify. M³VR® is designed to challenge those risks before the recommendation reaches you.

Hallucination

M³VR® grounds the analysis in verified data before it reasons.

Bias

Multiple models compare reasoning paths rather than settling on the most obvious answer.

Unverified recommendations

Outputs are cross-checked, and what cannot be corroborated is filtered out before it reaches you.

Enterprise-proven AI

Built on a foundation proven at enterprise scale.

The AI powering Lickly has been proven through enterprise deployments at RAD Intel.

Marketing decisions you can defend

Don't just ask AI who to choose. Know why.

See M³VR® reason through your next audience, influencer or campaign decision, and the evidence behind the recommendation.

Frequently asked questions

Straight answers.

What is M³VR®?

M³VR® stands for Multi-Model, Multi-Vector Reasoning. It is Lickly's proprietary reasoning engine, designed to ground AI in verified data, reason across multiple models and signals and validate recommendations before they reach the marketer.

How does Lickly use AI?

Lickly uses AI to analyze audience, creator, cultural, competitive and campaign signals and turn them into marketing recommendations. M³VR® adds a structured reasoning and validation process so the output is more than an AI-generated answer.

Why can't I just use a general purpose AI to find influencers?

General-purpose AI can help generate ideas and potential creator lists. Lickly is purpose-built for marketing decisions. It grounds recommendations in verified audience and creator data, reasons across multiple models and signals, validates the output and provides the evidence behind the recommendation.

How does M³VR® reduce AI hallucinations?

M³VR® is designed to reduce hallucination risk by grounding analysis in verified data, cross-checking outputs and filtering recommendations that cannot be sufficiently corroborated before they reach the marketer.

How does M³VR® validate a recommendation?

M³VR® follows a Question, Verify, Reason, Validate process. It defines the decision, grounds the analysis in relevant data, reasons across multiple models and signals, then cross-checks the output before ranking the recommendations.

What does Multi-Model, Multi-Vector Reasoning mean?

Multi-Model means multiple AI models can independently evaluate a decision rather than relying on a single reasoning path. Multi-Vector means the decision is evaluated across multiple dimensions of evidence, including audience, creator, cultural, competitive and campaign signals.

What data does M³VR® use?

M³VR® reasons across verified and proprietary audience and creator data together with relevant cultural, competitive and campaign signals. The specific data used depends on the marketing decision being evaluated.

Take it with you

The brief, in two pages.

The same argument as a document you can send on, print, or put in front of the people who are not reading the site.

The M³VR® technology brief

How the reasoning engine grounds, reasons and validates a marketing recommendation.

PDF · 2 pages · 2.3 MB

Download the PDF

The Lickly solution brief

Why audience comes before creator, what the platform covers end to end, and who it is built for.

PDF · 2 pages · 1.8 MB