Intelligence worth using.

Influencer Vetting: How to Vet Creators Before You Pay

CMOs are increasingly accountable for growth decisions they don't control. Why clear decision rights and shared audience evidence matter as…

Nita Patel · Oct 27, 2026

Your Best-Performing Campaign Might Be Teaching You the Wrong Lesson

Vet influencers on audience relevance, overlap, performance and fee. A seven-step process for deciding which creators are worth the budget…

Kaan Gural · Oct 21, 2026

What Explainable AI Means for Marketing Decisions

A winning campaign can hide the reasons it succeeded. Learn why audience understanding matters before repeating tactics and increasing…

Nita Patel · Oct 16, 2026

What UNBOUND 2026 Confirmed for Us About Marketing Decision Intelligence

Explainable AI helps marketers understand the evidence and reasoning behind AI recommendations before making decisions about audiences…

Nita Patel · Oct 2, 2026

The Most Expensive Marketing Decision Is the One You Can't Explain

After launching Lickly’s expanded Decision Intelligence vision at UNBOUND 2026, one theme kept surfacing in conversations with marketers…

Nita Patel · Sep 23, 2026

Marketing Keeps Fixing Measurement When the Problem Is the Decision

A good result can hide a bad decision. Learn how Decision Intelligence helps marketers evaluate decision quality using evidence and…

Nita Patel · Sep 11, 2026

Influencer Brief: How to Write One + Template & Examples

Marketing measures what already happened. Decision Intelligence brings evidence to the decision itself — the move from hindsight to…

Nita Patel · Sep 4, 2026

A Brand-Safe Creator Can Still Be the Wrong Investment

Learn how to write an influencer brief that gives creators clear direction. See what to include, common mistakes, examples and a practical…

Kaan Gural · Sep 2, 2026

Traditional brand safety checks can miss audience and community risk. Learn why audience context matters before choosing creators and…

Nita Patel · Aug 28, 2026

View all insights

Briefs

The deeper read.

Research, reports and practical guides built to help marketing leaders understand what's changing, and what to do next.

The influencer partnership pre-launch checklist

10 questions to evaluate audience fit, creator credibility and investment decisions before committing your budget.

PDF · 1 page · 0.8 MB

The Lickly solution brief

Why audience comes before creator, what the platform covers end to end, and who it is built for.

PDF · 2 pages · 1.8 MB

The M³VR® technology brief

How the reasoning engine grounds, reasons and validates a marketing recommendation.

PDF · 2 pages · 2.3 MB

The audience-first influencer guide

How lean teams make confident influencer decisions before budget moves. Twelve chapters, plus a dictionary.

PDF · 18 pages · 7.0 MB

Case studies

Entertainment

MGM Entertainment

3.3x return on investment

Lickly read the audience in its own language across 2.5 billion data points, and engagement went from 2.1% to 7.1%.

PDF · 3 pages · 0.7 MB

Footwear

Skechers

3.6M views, 166% of goal

Five audience worlds for one product, and a set of creator investments Skechers could defend.

PDF · 3 pages · 0.8 MB

Fashion

The Black Tux

1.8M views, 2x return

Segmented by interest instead of occasion, which found the first-time renter legacy data could not see.

PDF · 3 pages · 0.7 MB

Gaming

Splinterlands

5.52% conversion rate

Personas built from real community conversations earned trust in a skeptical, cooling market.

PDF · 3 pages · 0.7 MB