Resources
Intelligence worth using.
Ideas, research and news for marketers who want to make better decisions, and understand what's shaping them.
Insights
What we're seeing. What it means.
Perspectives on the audiences, creators, culture and technology changing how marketing decisions get made.
What Explainable AI Means for Marketing Decisions
Insight
Nita Patel · Oct 2, 2026
Explainable AI helps marketers understand the evidence and reasoning behind AI recommendations before making decisions about audiences…
Nita Patel · Oct 2, 2026
What UNBOUND 2026 Confirmed for Us About Marketing Decision Intelligence
InsightNita Patel · Sep 23, 2026
After launching Lickly’s expanded Decision Intelligence vision at UNBOUND 2026, one theme kept surfacing in conversations with marketers…
Nita Patel · Sep 23, 2026
The Most Expensive Marketing Decision Is the One You Can't Explain
InsightNita Patel · Sep 11, 2026
A good result can hide a bad decision. Learn how Decision Intelligence helps marketers evaluate decision quality using evidence and…
Nita Patel · Sep 11, 2026
Marketing Keeps Fixing Measurement When the Problem Is the Decision
InsightNita Patel · Sep 4, 2026
Marketing measures what already happened. Decision Intelligence brings evidence to the decision itself — the move from hindsight to…
Nita Patel · Sep 4, 2026
Influencer Brief: How to Write One + Template & Examples
Insight
Kaan Gural · Sep 2, 2026
Learn how to write an influencer brief that gives creators clear direction. See what to include, common mistakes, examples and a practical…
Kaan Gural · Sep 2, 2026
A Brand-Safe Creator Can Still Be the Wrong Investment
InsightNita Patel · Aug 28, 2026
Traditional brand safety checks can miss audience and community risk. Learn why audience context matters before choosing creators and…
Nita Patel · Aug 28, 2026
The Hidden Cost of Influencer Marketing (And What an Influencer Marketing Platform Actually Saves You)
Insight
Kabir Mahmudul · Aug 24, 2026
Running influencer campaigns manually doesn't just cost staff hours. It drains budget and ROI at every stage. See what a purpose-built…
Kabir Mahmudul · Aug 24, 2026
Where Wasted Marketing Spend Actually Starts
InsightNita Patel · Aug 21, 2026
Wasted marketing spend often starts before a campaign launches. See how weak audience assumptions create costly decisions across creative…
Nita Patel · Aug 21, 2026
Influencer Outreach: How to Get Replies in 2026
InsightKaan Gural · Aug 19, 2026
Learn how to do influencer outreach that gets replies. Templates, scripts, and a step-by-step workflow for contacting the right creators.
Kaan Gural · Aug 19, 2026
