The Lickly platform
From understanding your audience to choosing influencers, managing campaigns and measuring performance, Lickly brings the intelligence and tools behind better marketing decisions into one platform.
Lickly in action
Audience intelligence
Go beyond demographics to uncover the micro-communities, behaviors, interests and cultural signals shaping your audience, and understand what actually influences their decisions.
Influencer intelligence
Lickly combines influencer discovery with audience intelligence to find creators based on audience alignment, authenticity, content relevance and brand fit. It recommends the creators best aligned to your objective and shows you why.
Campaign management
Move from creator selection to execution with connected influencer campaign management. Manage outreach, briefs, approvals, budgets and campaign activity while keeping every decision connected.
Brand safety & suitability
Evaluate creators for brand safety, suitability and risk before you invest, giving your team the evidence to make faster, more informed partnership decisions.
Competitive intelligence
Understand the conversations, sentiment and audience behaviors surrounding your brand and competitors to identify shifts, opportunities and emerging whitespace.
Measure & optimize
Connect influencer analytics and performance back to the audiences, creators and campaign decisions behind them. See what's working, what needs to change and where to optimize next.
Take it with you
What Lickly covers end to end, and the handbook behind the way lean teams run it.
The Lickly solution brief
Why audience comes before creator, what the platform covers end to end, and who it is built for.
Download the PDFThe audience-first influencer guide
How lean teams make confident influencer decisions before budget moves. Twelve chapters, plus a dictionary.
Download the PDFFrom the audience you need to reach to the creators who can move them, see how Lickly brings the entire decision together.
Frequently asked questions
An influencer marketing platform helps brands and agencies discover influencers, evaluate creator and audience fit, manage campaigns and measure performance. Lickly goes further by connecting those capabilities with audience intelligence and AI-driven recommendations to help marketers decide what to do next.
Traditional influencer platforms often start with creator search. Lickly starts with the audience. It identifies the audiences that matter, evaluates which influencers are best aligned to them and connects those decisions to campaign management, brand safety, competitive intelligence and performance measurement.
Yes. Lickly is designed to work alongside existing marketing workflows and creator programs, allowing teams to use its intelligence and recommendations without requiring a complete replacement of their current processes.
Five: audience, creator, cultural, competitive and campaign. Audience intelligence defines who matters, creator intelligence identifies who influences them, cultural intelligence catches timing, competitive intelligence shows where the gaps are, and campaign intelligence measures what happened. M³VR reasons across all five before producing a recommendation.
Each module feeds the next. Audience intelligence defines the target, which drives creator recommendations, which flow into campaign execution and brand-safety screening. Competitive intelligence informs positioning throughout, and measurement feeds results back so the next set of recommendations starts from what actually happened.
Plans start at $1,999 a month for Growth, $3,299 for Performance and $5,699 for Advanced, with Enterprise by arrangement. Pricing is published rather than quoted on request, so you can size the investment before a sales conversation. Full comparison on the pricing page.
