CompetitiveIntelligence
Lickly’s Competitive Intelligence Module delivers actionable insights about how a brand and its competitors are discussed online — powered by real social media conversations, not abstracted marketing or sales data. It helps brands understand the “why” behind consumer behavior, uncover competitive gaps, and track evolving market sentiment over time. It also surfaces how culture is forming inside micro-communities so you can see where narratives start before they spill into the mainstream.
ComparativeSocialAnalysis
Provides detailed, data-driven comparisons between your brand and competitors based on actual social media posts from real users. It highlights the micro-communities driving each conversation so you can see where perception is being shaped and why.
Competitive Reality Check
Voice, Measured
ShareofVoice&SentimentTracking
Measures discussion volume and emotional tone across products, brands, and platforms to reveal visibility and perception trends. Breakouts by micro-community show where momentum is building early, not just where it’s loudest.
Motivations&PainPointMapping
Identifies the core buying motivations and user frustrations driving conversations around each brand or product. It helps you see which micro-community needs are being met and where competitors are creating gaps you can own.
Purchase Drivers, Clear
Drill Down Precisely
GranularCross-Filters
Analyze any combination of platform, time period, product, motivation, pain point, or emotion — with full flexibility and configurability. Drill down into specific micro-communities to understand what’s driving sentiment in the exact pockets that matter most.
Time-SeriesIntelligence
Tracks how every key metric evolves over time, surfacing emerging trends and shifts in customer sentiment. See how narratives move from early micro-communities into broader adoption, and spot inflection points before they become obvious.
Momentum, Tracked
Transparency, Built In
Transparency&DataAccess
Every analyzed social post is viewable within the platform — empowering both clients who want clear recommendations and those who prefer to explore raw data themselves. You can trace any insight back to the exact micro-community conversations it came from.
MassiveTimeSavings
Automates hundreds of hours of manual data collection and analysis, delivering insights that would otherwise require large analyst teams. It replaces scattered searching across micro-communities and platforms with one consistent view you can act on fast.
Do More, Faster
Book a Demo
By signing up you agree to the Terms of Use and Privacy Policy