Reporting&Optimization
Lickly’s Campaign Reporting & Optimization Module gives brands a complete, real-time view of how every influencer campaign is performing across creators, networks, audiences, and content. It’s built to transform raw data into clear, actionable insights so marketers can adapt faster, invest smarter, and maximize ROI. Reporting stays tied back to the original audience segments and creator decisions so teams can see not just what happened, but why it happened and what to change next.
Budget&SpendTracking
Monitor campaign budgets with detailed breakdowns by influencer, platform, and content type so you always know where every dollar is going and what’s driving impact. See planned vs committed vs spent in one place so you can stay in control as campaigns scale.
Spend, Under Control
One View, Everywhere
Cross-PlatformPerformanceOverview
Compare campaign results across multiple social platforms in one unified view, from reach and impressions to engagement, clicks, and conversions. Spot performance gaps quickly and adjust channel strategy without waiting for end-of-campaign reports.
AudienceDemographics&Interests
Access granular data about who’s engaging with your content including age, gender, location, interests,and sentiment to understand exactly which audiences your campaigns resonate with. Validate whether you’re reaching the segments you intended, then refine targeting and creator selection accordingly.
See Your Real Audience
Performance Explained
TopContent&InfluencerInsights
Identify the best-performing posts and creators based on engagement rate, click-throughs, conversions, and cost efficiency so you can double down on what’s working and adjust what’s not. Understand which micro-communities are driving results and what content themes are resonating inside them so you can scale what’s working with precision.
Historical&TrendAnalysis
Track campaign performance over time—days, months, or years—to understand trends, seasonality, and long-term brand impact. Use historical context to set smarter benchmarks and forecast what’s likely to work in upcoming cycles.
Understand What’s Shifting
Understand What’s Shifting
ActionableOptimizationRecommendations
Instantly see where to intervene, reallocate budget, or refine content strategy to drive better performance and stronger ROI. Get clear next steps that turn reporting into decisions, not another dashboard.
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