Question 1

Who is Lickly built for?

Accepted Answer

Lickly is built for mid-market brands and agencies running always-on or recurring influencer programs. These teams typically manage multiple creators across platforms and need clearer ROI, stronger planning confidence, and fewer tools. Lickly is designed for teams that want enterprise-grade intelligence without enterprise cost or complexity.

Question 2

What problem does Lickly solve that other influencer platforms do not?

Accepted Answer

Most influencer platforms start with creators and work backward. Lickly starts with the audience. By understanding who a campaign is meant to reach first, Lickly helps teams select better creators, predict performance more accurately, reduce risk, and run influencer marketing like a measurable growth channel instead of an experiment.

Question 3

How is Lickly different from other influencer marketing platforms?

Accepted Answer

Lickly combines audience intelligence, predictive planning, creator discovery, brand safety, workflow, and reporting into one system. Instead of focusing on a single part of the workflow, Lickly provides the intelligence layer that connects planning, execution, and performance. This gives teams a unified system of record and removes the need to manage influencer marketing across multiple disconnected tools.

Question 4

What does “audience-led influencer marketing” actually mean?

Accepted Answer

Audience-led means campaigns begin by defining and validating the audience, not by browsing creators. Lickly analyzes real audience data to identify who matters most, then matches creators based on how well their followers align with that audience. This removes guesswork and makes outcomes more predictable.

Question 5

Can Lickly help predict performance or ROI before launching a campaign?

Accepted Answer

Yes. Lickly is built to forecast expected reach, engagement, and performance before spend is committed. This helps marketing leaders plan budgets with confidence, defend decisions internally, and reduce the risk of underperforming campaigns.

Question 6

What can brands or agencies manage end to end within Lickly?

Accepted Answer

Lickly supports the full influencer workflow in one platform. Teams can define audiences, discover and validate creators, assess brand safety, manage outreach and contracts, collaborate on content, track budgets, and analyze performance across campaigns. The goal is to eliminate fragmented tools and give teams one seamless platform to run influencer marketing from strategy to results.

Question 7

How does Lickly help improve influencer marketing ROI

Accepted Answer

Lickly improves ROI by reducing wasted spend and improving decision quality. Better audience targeting leads to stronger creator fit. Predictive planning reduces trial and error. Unified reporting surfaces what actually works across campaigns. Together, this allows teams to reallocate budget faster and scale what performs.

Question 8

Does Lickly support agencies managing multiple clients?

Accepted Answer

Yes. Lickly is designed for agencies that need to standardize workflows, differentiate in pitches, and deliver consistent reporting across clients. Agencies can use audience intelligence and forecasting to strengthen proposals, improve client retention, and scale influencer programs without adding operational complexity.

Question 9

How does Lickly handle brand safety and creator risk?

Accepted Answer

Lickly includes built-in brand safety intelligence that evaluates creator content, sentiment, and historical behavior against brand-specific criteria. This helps teams identify potential risks before partnerships are signed and ensures creators align with brand values and guidelines.

Question 10

What data and technology is Lickly built on?

Accepted Answer

Lickly is built on the same AI backbone and intelligence layer used by RAD Intel (Lickly’s parent company) to support enterprise-level influencer programs for large global brands. That foundation has been adapted into a self-serve platform designed specifically for mid-market teams that need speed, clarity, and scale.

Question 11

How long does it take to see value from Lickly?

Accepted Answer

Most teams see value quickly through audience insights, creator recommendations, and early planning signals during onboarding. Lickly is designed to reduce setup time and help teams reach first value faster than traditional influencer platforms.

Question 12

What is the Lickly Beta Partner Program?

Accepted Answer

The Beta Partner Program is an invite-only partnership for selected brands and agencies. Beta partners receive expanded access to Lickly, high-touch support, and direct collaboration with the product and customer success teams. In return, partners provide structured feedback and participate in approved case studies or testimonials. If you are interested in joining the Beta Partner Program, you can reach out through the contact form or speak directly with a member of our team.

Question 13

Is Lickly designed to replace existing influencer tools?

Accepted Answer

For many teams, yes. Lickly is built to replace multiple disconnected tools used for planning, discovery, workflow, and reporting. Some teams may still integrate Lickly alongside other systems, but it is designed to serve as the central source of truth for influencer marketing.

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