Discover Lickly's Game Changing State-by-State Functionality

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Artificial Intelligence
Product Update
Marketing AI
Maria Brown
Maria Brown
Jul 31, 2024

The marketing landscape is rapidly transforming. AI is no longer a futuristic concept but a tangible force reshaping nearly every industry with marketers all over the globe looking to capitalize. From crafting compelling narratives to optimizing ad spend, AI is revolutionizing how brands connect with consumers. While the potential for efficiency and personalization is immense, the industry is still grappling with the complexities of implementing AI effectively.

At Lickly, we are at the forefront of this evolution. Our proprietary Large Language Model (LLM) empowers marketers with unparalleled insights into consumer behavior. By analyzing vast datasets, Lickly uncovers hidden patterns and trends that drive effective campaigns. For instance, during the recent Super Bowl, our platform helped a major beverage brand identify specific regions with heightened interest in plant-based alternatives, enabling targeted campaigns that resonated with consumers.

Our latest innovation, state-by-state functionality, is a testament to our commitment to advancing AI-driven marketing. This feature allows marketers to dive deep into regional data, understanding cultural nuances and consumer behaviors on a granular level. Imagine a national restaurant chain using Lickly to refine its menu based on regional tastes or a fitness brand tailoring its messaging to resonate with local trends. It’s now possible. In fact, new capability turns vast amounts of data into actionable insights, allowing brands to craft campaigns that speak directly to their target audiences.

To illustrate, during the New Orleans Jazz & Heritage Festival, our platform helped a clothing brand track local interest and tailor their messages to engage festival-goers effectively. In California, our insights helped a beauty brand create culturally relevant content for the Hispanic community, resulting in a significant boost in engagement.

Lickly’s state-by-state functionality is not just a tool; it’s a game-changer. It enables brands to connect with consumers on a deeper, more personal level, driving engagement and conversion rates. By identifying trends happening right now, brands can stay ahead of the curve and make real-time adjustments to their marketing strategies.

As we continue to innovate and expand our capabilities, Lickly remains committed to leading the charge in redefining the future of marketing. Join us in this exciting journey and stay ahead in the ever-evolving marketing landscape by booking a demo today! 

Maria Brown
Written by Maria Brown

With over two decades in cutting-edge data science, machine learning, and AI applications, Maria Brown is a leading voice in Generative AI for B2B and B2C marketing.

Artificial Intelligence
Product Update
Marketing AI