Lickly: Building Enterprise-Grade Influencer Performance for Mid-Market
How We Got Here
I've watched influencer marketing move from the edges to the center of growth strategy. Budgets increased. Expectations sharpened. And a clear gap emerged between teams who run disciplined, repeatable programs and those who don't.
Enterprise brands figured it out first. They invested in audience insight, planning rigor, and technology that made influencer marketing predictable. Not perfect, but predictable enough to defend decisions before money moves.
Mid-market teams got left behind. Asked to deliver enterprise-level outcomes with fewer people, fewer tools, smaller budgets, and zero tolerance for waste. Most ended up stitching together spreadsheets, creator marketplaces, DMs, and reporting tools that explained poor results after the fact.
That gap is why we're building Lickly.
What Mid-Market Teams Actually Want
They need fewer unknowns and faster decisions. They've stopped guessing.
Most influencer platforms optimize for volume—more creators, more campaigns, more data. We optimized for what matters: Which creator, for which audience, at which moment, will move the needle. Everything else is noise.
Why This Moment
Three things aligned.
First, enterprise brands proved influencer marketing can be disciplined. The guesswork is gone. Performance gets planned upfront, not explained after spend.
Second, mid-market teams stopped pretending they could figure it out alone. They want systems that work. Spreadsheets and hope don't scale.
Third, influence lives in micro-communities now. Culture moves faster than brand calendars. Performance depends on understanding where conversations exist, how they operate, who audiences already trust. Miss that, and content doesn't just underperform—it lands wrong.
Teams who understand community dynamics before they spend win.
What Lickly Does
We start with audience insight and micro-community mapping. That foundation informs creator selection, content angles, and placement before any money moves.
Planning, execution, and learning live in one system. Teams don't lose momentum between campaigns. Briefs sharpen. Approvals move faster. Performance discussions shift from opinion to intent.
Creativity thrives on a better foundation. When teams understand the culture they're entering, influencer marketing stops feeling chaotic and becomes manageable.
We built this for how modern teams actually work, not by forcing influencer marketing into enterprise systems.
Built on RAD Intel
Built on RAD Intel’s holding company model
Lickly sits inside the RAD Intel portfolio, an AI marketing holding company dedicated to bringing performance marketing access to high-traction brands. RAD Intel owns the proprietary AI-driven platform behind Lickly, and we’ve tailored it for mid-market brands and agencies with a self-serve experience that keeps the rigor without the overhead.
All of that was the build. This is the moment. We are launching our SaaS-based, AI-driven engine today. Because the market’s more than ready for it.
Now
The market is ready. Teams have stopped guessing. Influencer marketing needs discipline that scales, rigor that's accessible, systems built with AI and with real-time capabilities, the way culture actually moves and how real teams operate.
That's Lickly. And we're just getting started.
SIDEBAR: From Jeremy Barnett, CEO of RAD Intel, Lickly’s Holding Company
When we started RAD Intel, the vision was always bigger than managed services. We believed performance marketing would eventually become software — not dumbed down, but powerful enough for smart, hands-on teams to run themselves.
We just didn’t rush it.
We waited until the market was ready. Until marketers were sophisticated enough. Until AI could live inside the workflow instead of sitting on top of it.
That’s why Lickly exists.
Today’s marketers don’t want a black box. They want leverage. They want to stay close to the work, move faster, and make better decisions without layers of process slowing them down. Lickly was built for that kind of marketing. Lickly was built for more. Lickly was built for performance marketing.
We expected strong interest at launch. What’s happening now is faster than we anticipated. Beta signups are coming in quickly, and the feedback is consistent — teams want SaaS that respects how they actually work.
That’s why Lickly runs in real time. It lets you stay close to the work without getting buried in it.
That’s because we’re deeply involved in shaping, pressure-testing, and improving alongside the teams using it.
From a holding company perspective, Lickly matters because it further proves our AI-driven model model. Performance marketing can be productized without losing nuance. And when you give capable teams the right tools, they move faster than anyone expects.
That was always the bet. Now we’re watching it play out.
Jeremy
